ProStar’s Strategic Advances in Mapping Solutions: Integration with Topcon Positioning Group, eStore Launch, & Sales-Driven Growth Trajectory

March 21, 2024 | 
Entrepreneur Spotlight

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Joel Sutherland, VP Corporate Development & Investor Relations of ProStar, engages in an insightful discussion with IDG’s Diana Aquino, delving into ProStar’s path to market dominance. They discuss ProStar’s integration with Topcon Positioning Group (TOPCF), marking a significant milestone in enhancing ProStar’s utility mapping capabilities. Coupled with the launch of ProStar’s new eStore, which streamlines the purchasing process for precision mapping solutions, and the company’s sales-driven growth trajectory, this integration with Topcon underscores ProStar’s commitment to innovation, customer-centricity, and growth.



How Does the Topcon Integration Elevate Precision Mapping Capabilities for ProStar Users?

ProStar’s strategic vision extends far beyond conventional sales metrics—it’s about market dominance. ProStar has integrated with Topcon Positioning Group, a leader in precision measurement and positioning technology. This partnership integrates ProStar’s utility mapping software, PointMan, with Topcon’s cutting-edge GNSS antennas, offering users a seamless solution for utility data collection. The integration allows users to accurately capture and display critical underground infrastructure worldwide.

This collaboration will enrich ProStar’s distribution network and solidify our position in utility mapping. The partnership aligns seamlessly with ProStar’s goal of dominating the utility mapping market by collaborating with industry leaders. By integrating our software with Topcon (and other major hardware manufacturers) ProStar ensures compatibility with a diverse range of utility detection hardware, laying a strong foundation for market leadership.

ProStar is proud to partner with an industry leader like Topcon. Topcon is a leading provider of precision measurement and workflow solutions for the construction, geospatial, and agriculture industries. Since 1932, Topcon has been at the forefront of technology innovation, offering a wide range of advanced positioning technologies and surveying instruments tailored to meet the evolving needs of its global customer base.


How is ProStar’s eStore a Game-Changer for Accessing Your Products?

ProStar launched an eStore allowing a streamlined purchasing process for our precision mapping solutions. With the eStore, our customers gain convenient access to products 24/7 from anywhere in the world. Through automated processes, users can explore ProStar’s offerings, set up accounts, and make purchases conveniently, reducing time and effort.

The incorporation of a credit card processor and seamless integration with ProStar’s website demonstrates our commitment to customer-centricity and cost efficiency. This strategic move not only streamlines transactions but also exemplifies ProStar’s forward-thinking approach to leveraging technology for enhanced user experiences.


What Strategic Moves Will Propel ProStar’s Growth This Year?

With a strategic focus on sales as a cornerstone of our growth trajectory, ProStar is poised to become a high-growth SaaS company. ProStar remains bullish on our sales forecast, with ambitious targets set for annual recurring revenue. Our focus on high-growth SaaS metrics, such as customer acquisition and revenue growth, aligns with market expectations for valuation. By delivering strong sales performance, ProStar aims to capitalize on market opportunities and unlock substantial value for our shareholders.



IDG Insights is a thought-provoking blog series delving into transformative conversations with today’s visionaries. Join us as we engage with CEOs, Directors, and leaders at the forefront of innovation across diverse industries. Uncover firsthand the strategic insights, visionary foresight, and groundbreaking strategies propelling us towards the advancements of tomorrow.



ProStar is a world leader in precision mapping solutions. Their flagship product, PointMan, stands at the forefront of innovation providing the ability to precisely capture, record, display, and manage critical above and below ground infrastructure data in real-time. Natively cloud and mobile and offered as Software as a Service (SaaS), it seamlessly connects the field with the office. Some of the largest entities in North America have adopted ProStar’s solutions, including Fortune 500 construction firms, Subsurface Utilities Engineering (SUE) firms, utility owners, municipalities, and government agencies.

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